World of Dance began a decade ago as a dream to connect dancers with their audience in a myriad of ways. What started in 2008 as a single event is now a continent-spanning, tour de force of human spirit and sick dance moves.

As one of the creative forces that made that happen, World of Dance Founder Dave Gonzalez recently caught up with Idea Hall‘s new Brainchild series to talk all things WOD.

In the video he talks about the dream behind the brand, what the brand represents, the events, and the expansion to a TV show on NBC. See the full video below.

About Brainchild

Idea Hall, a hybrid full-service branding, marketing and public relations agency based in Orange County, Calif., today announced the launch of its proprietary content series, Brainchild. The series will highlight big dreamers and go behind the scenes to share their experiences about their inspiration, how they brought their idea to life and what the journey has been like – all with the goal of inspiring others to bring their own ideas to life.

“Idea Hall’s brand is centered on a commitment to being an engine for great ideas,” said Rebecca Hall, CEO of Idea Hall. “We’re excited to commemorate our 15th anniversary with the launch of a series that represents our passion as an agency and tells the stories behind some of the greatest ‘brainchildren’ in our community.”

Each short video will feature one idea creator and will bring the viewer on a short journey through the subject’s creative process, vision and execution. The first video in the series features David Gonzalez, president and founder of World of Dance. Future installments will highlight Don Hahn, the executive producer of Disneynature films and the film producer behind the award-winning films The Lion King and Beauty and the Beast, the first animated film to be nominated for the Oscar for Best Picture, the founders of Dogeared jewelry and the creators of Early Warning Labs, an earthquake warning system, among others.

Want to see World of Dance in person? The World of Dance Live Tour includes acts like Charity and Andres and Michael Demeski. Find the full list of tour stops, more information, and buy tickets hereDon’t miss exclusive interviews, performances, and more from the definitive source for all things World of Dance.